Edible oil production in Pakistan receives less attention than staple and cash-crops like wheat, rice, cotton and sugarcane. Edible oil is one of the important food items of everyday use. Pakistan has been constantly and chronically deficient in its production. More than 80% of the domestic requirements are met through imports. Since early 1970s, its import increased at the rate of 12.5% annually and the trend will not only continue but also get worsened. In 2017 alone, more than $3.2 billion were spent on imports of oil, oil meal, and oilseeds to meet the domestic needs. Pakistan imported 3000 metric tons of olive oil worth 1241 million Rs. during the year 2017-18. Oilseed sector lacking important development mechanism like buy back arrangements, R&D support, quality seed, pre & post harvest technologies. Additionally, the domestic solvent industry finds it more attractive to import oilseeds rather than entering in contractual production.
The project provides employment openings to the rural masses thereby raising the predicament of inhabitants in marginal land areas currently in least-income zone. Best of all paybacks is that the project shall pave way for large-scale olive cultivation in the country reducing edible oil import, earning foreign exchange and safety of environmental degradation. Lot of self-employment opportunities would be generated as a result of olive cultivation on uncultivated private and govt. farm lands